EXW, FOB, or DDP? Incoterms, Freight, and Landed Cost for Standing Desk Frames
Sourcing a height adjustable desk or a standing desk frame across borders is not just about a unit quote. The price you sign and the cost you pay can diverge once you add freight, duties, documentation, risk, and last‑mile delivery. Understanding common Incoterms—EXW, FOB, CIF, DAP, and DDP—and how they translate into real landed cost will help you buy smarter, ship faster, and avoid month‑end surprises.
What Incoterms actually change
Incoterms define who pays for, manages, and bears the risk of each step from the factory to your door.
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EXW (Ex Works): You pick up at the factory. You handle export clearance, origin trucking, ocean or air freight, import clearance, duties, and delivery. Lowest quote, highest workload and risk for the buyer.
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FOB (Free on Board): The supplier clears export and loads goods onto the vessel at the origin port. You own the shipment and costs from that point onward (ocean/air, insurance, import, delivery). A balanced default for many standing desk frame programs.
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CIF (Cost, Insurance, and Freight): The supplier pays ocean freight and basic insurance to the destination port. You handle import, duties, and local delivery. Sounds hands‑off, but destination fees can be unpredictable.
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DAP (Delivered at Place): The supplier delivers to your named place (for example, your warehouse), but you pay import duties/taxes. Good for budgeting domestic drayage and storage.
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DDP (Delivered Duty Paid): The supplier delivers to your door and pays duties/taxes. Highest unit price, simplest internal process; watch tax registration rules.
Rule of thumb: The closer you get to DDP, the more the supplier bakes local costs, tax risk, and contingencies into your price. The closer you get to EXW, the more operational muscle you need—and the more control you gain.

Your landed cost equation (what to model)
Landed cost = Product + Origin + Main Carriage + Insurance + Destination + Duties/Taxes + Delivery + Hidden Risk
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Product: Unit price and currency. Lock specs—dual‑motor standing desk frame, three‑stage lifting columns, control box, desk controller, cable tray—so quotes are apples to apples.
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Origin: Inland trucking, export clearance, terminal handling, documentation. Covered by the seller in FOB and above; by you in EXW.
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Main carriage: Ocean (FCL/LCL) or air. Time vs. cost trade‑off—air can erase a quarter’s margin on bulky furniture; ocean requires calendar discipline.
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Insurance: Cargo insurance to retail value; ask if CIF policies are named and adequate. Underinsured shipments are a false economy.
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Destination: Terminal handling, wharfage, demurrage if you miss pickup windows. A frequent “surprise” line item for first‑timers.
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Duties/Taxes: Based on HS codes and trade programs. For standing desk frames and electronics, codes drive rate swings; confirm with your broker.
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Delivery: Drayage, transload, palletization, liftgate, and appointment fees for your warehouse or 3PL.
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Hidden risk: Damage‑in‑transit (DIT), carton rework, and returns. ISTA‑ready packaging and pallet plans reduce this line dramatically.
Ocean vs. air for height adjustable desk programs
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Ocean FCL (full container load): Best unit economics. Plan 6–9 weeks door to door. Optimize carton and pallet density for 40HQ utilization; publish a pack plan.
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Ocean LCL (less than container load): Useful for pilots or top‑off orders. Expect higher per‑cubic‑meter costs and longer/less predictable dwell at terminals.
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Air: Speedy, expensive. Reserve for urgent spares (control boxes, desk controllers, lifting columns) or small VIP batches. Use DAP/DDP with named charges to control surprises.

Packaging and density influence everything
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ISTA 3A/3E: Carton and pallet testing to survive parcel/LTL and unitized loads. Molded pulp or honeycomb guards, die‑cut inserts that immobilize lifting columns and crossbars, and separate inner cartons for control electronics.
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Palletization: No overhang; corner posts; top cap; straps and wrap counts documented. Denser pallets cut per‑unit freight but must not crush cartons.
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Dimensional weight: Air and some couriers bill by volume. Long crossbars and desktops are space hogs—break kits into smaller cartons under a carrier’s surcharge limits.
HS codes, duties, and compliance
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HS classification: Frames and electronics often fall under different codes. Misclassification creates penalties and delays. Align with your broker on the proper codes for a standing desk frame, lifting column assemblies, and control boxes.
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Country of origin and trade programs: Origin determines duty rates and eligibility for trade agreements. Keep supplier declarations on file.
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Compliance pack: CE/UKCA/RCM/FCC for control electronics where required; RoHS statements; commercial invoice details; packing list; bill of lading; certificate of origin when applicable.
FOB vs. CIF vs. DDP in practice (typical callouts)
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FOB: You control carrier choice and can leverage your forwarder across programs. Watch for: container rollovers in peak season, detention/demurrage from slow pickups, and incomplete export docs.
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CIF: Predictable ocean leg, less control at destination. Watch for: inflated destination handling charges and opaque insurance coverage.
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DDP: Simplest to budget; supplier handles everything. Watch for: VAT/tax registration issues in some countries, local delivery surcharges, and hidden margins in “all‑in” pricing. Get a rate card and request line‑item transparency.

Lead time math (backward plan your ramp)
Typical timeline for ocean FOB to a U.S. DC:
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T‑0: PO placed; factory lead time 3–6 weeks (include QC and packaging sign‑off).
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T+28–42 days: Ocean transit (Asia → U.S. West/East Coast).
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T+3–7 days: Port dwell, customs clearance, pickup window.
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T+2–5 days: Drayage to DC; receiving and put‑away.
Add buffers for peak season (Golden Week, CNY), weather, and terminal congestion. Maintain a rolling 60–90 day forecast, and split POs across departure dates to hedge risk.
Quality and risk controls that save money later
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Pre‑ship QC: Inline and final inspections, including lift speed under load (30–45 mm/s), noise at ear height (mid‑40s dB[A]), anti‑collision down/up tests, and cosmetic checks. Reject frames that wobble at full height (corner push test) or show poor powder‑coat adhesion.
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Golden sample: Signed reference for components and packaging layouts. Compare new lots against it.
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Spares in air: For every 50–75 desks, air ship one control box, one desk controller, and one lifting column to your DC. “Swap, don’t debug” keeps installs on schedule.
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Damage‑in‑transit KPI: Track DOA rate by route and carrier. If damage clusters, adjust packaging (more corner protection, better inserts) or switch carriers.
Budgeting tips for a real landed cost
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Compare quotes apples to apples: Request FOB and DDP side by side for the same spec.
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Currency swings: Lock FX or add a buffer if you buy in foreign currency.
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Surcharges: Include bunker, peak season, chassis, and GRI (general rate increase) in your models.
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Last‑mile reality: Liftgate, appointment, or residential fees add up for home‑office programs. Face them in your DDP or DAP pricing.

Common pitfalls (and how to avoid them)
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Chasing the lowest EXW: A cheap factory price evaporates when you add origin, export paperwork, and terminal handling you did not budget.
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Ignoring packaging: Skipping ISTA to “save” pennies per unit leads to rework, returns, and damaged crossbars—by far the most expensive line item you will face.
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Wrong Incoterm for the team: If you have no freight expertise, FOB is safer than EXW; if you need one invoice and one deliverable, DDP may be worth the premium.
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No HS code alignment: If frames and electronics arrive under the same code “to simplify,” expect audits and retroactive duties.
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Single sailings: One ship and one ETA equals fragile plans. Split shipments and maintain a buffer stock of field‑replaceable units.
A procurement checklist you can paste into your RFQ
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Incoterm requested: FOB and DDP to [your DC address]; provide line‑item breakdown for DDP.
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Packaging: ISTA 3A carton and ISTA 3E pallet test evidence; pallet plan; max carton weight; corner and edge protection details.
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Performance: Dual‑motor standing desk frame; three‑stage lifting columns; lift speed 30–45 mm/s under load; mid‑40s dB(A) at ear height; anti‑collision up and down.
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Docs: CE/UKCA/RCM/FCC and RoHS for electronics where applicable; HS codes by component; certificate of origin; commercial invoice and packing list templates.
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Logistics: Lead time (factory to FOB port), weekly sailing options, capacity during peak season, and named forwarder options.
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QC: Inline and final inspection scope (speed, noise, stability, cosmetics); golden sample sign‑off; DOA and warranty terms; spare FRU ratios.
Your quote is not your cost. Pick an Incoterm that matches your team’s capabilities, model real landed cost, and invest in packaging and QC that protect every height adjustable desk in transit. For most buyers, FOB balances control and transparency; DDP simplifies internal workflows when you need one delivered price. Whatever you choose, standardize the kit—a stable standing desk frame with three‑stage lifting columns, a quiet control box, and disciplined cable management—and make logistics a competitive advantage instead of a surprise.
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Explore OEM/ODM standing desk frames, three‑stage lifting columns, control electronics, and packaging built for global freight at Venace: https://www.vvenace.com
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Contact us: tech@venace.com

